Professional / Work

Last updated: 6 Jul / 2009


New York City

2007 - Present

Strategic brand / identity design firm serving an international range of corporate and cultural clients.

>Lead and contribute to the creation of powerful strategy, naming, writing, and identity, interactive, and environmental design programs for some of the most influential organizations in the world.

>Clients include AIGA, Citi, Doosan, eBay, EyeMed, Foresee, Fragomen, Prep for Prep, Samsung, Transitions Optical, Vale, and The Weather Channel.

>Build practice through university outreach and talent development, as well as new business development.

Siegel + Gale

New York City

Senior Designer
2004 - 2007

Strategic brand / identity design firm serving an international range of corporate and cultural clients.

>Collaborated with group directors in all departments to create, define, and visualize comprehensive strategy, naming, writing, and interactive ideas for a variety of projects.
>Worked as primary or contributing designer for a diverse array of marquee client communications.
>Developed client relationships through concept presentations and regular correspondence.



Design Consultant

Interactive design firm engaged with premier energy, entertainment, fashion, financial, and technology accounts.

>Worked with information architects, creative directors, and project managers to create design concepts for interactive identities and brand extensions for international corporations, including Converse, Microsoft, and Starbucks.

Design +
Innovation Lab


Design Assistant
2001 - 2004

Research and design consultancy of the University of Washington Visual Communication Design department.

> Worked with Doug Wadden, UW Division of Design Chair, to create informational print pieces and Web sites for the AIGA, the University of Washington and the National Park Service.

Sierra On-Line


Junior Designer
1999 - 2001

Producer of bestselling computer/console games and home improvement software.

> Collaborated with senior designers, creative directors and account representatives to develop concepts and production methods for packaging, collateral and advertising.

Awards / Recognition

Last updated: 6 Jul / 2009

and Publication

My work has been recognized by several prominent design and industry media, including:

>American Corporate Identity
>Communication Arts
>Under Consideration / Brand New
>Designing Type: Karen Cheng / Yale University Press
>ReBrand 100


The State of Design / 2006
University of Washington Design Alumni Show

Design / 2004
University of Washington Visual Communication Design Exhibition

Professional References

Available upon request.

Education / Involvement

Last updated: 6 Jul / 2009

of Washington


Visual Communication Design

Internationally recognized design education program emphasizing conceptual solutions to complex problems in contemporary culture.

>Bachelor of Fine Arts / 2004
>Gonzales Graduating with Excellence Award / 2004
>Gonzales Award Scholarship / 2003
>Dean’s List / 2001 - 2004

Event Participation

ICOGRADA: Defining Design on a Changing Planet
Seattle, Washington / 2006

AIGA: Design
Boston, Massachusetts / 2005

AIGA: Power of Design
Vancouver, British Columbia / 2003

AIGA: Universal Truths | Universal Myths
Seattle, Washington / 2002

Personal / Interests

Last updated: 6 Jul / 2009

General Interests

Authenticity, bicycle racing, documentation, driving, eating, efficiency, extremity, "good" music, human behavior, juxtaposition, rare automobiles, really expensive or really cheap clothes, urbanity; anything fast.

Several combinations of the above.

Specific Interests


Le Corbusier / Frank Lloyd Wright / Renzo Piano / Gerrit Rietveld


Chris Boardman (cycling) / Roger Federer (tennis) / Juli Furtado (cycling) / Randy Johnson (baseball) / Michael Jordan (basketball) / Greg LeMond (cycling) / Eddy Merckx (cycling) / Graeme Obree (cycling) / Abraham Olano (cycling) / John Paxson (basketball) / Tony Rominger (cycling) / Pete Sampras (tennis) / Rebecca Twigg (cycling) / Serena Williams (tennis) / Alex Zülle (cycling)


BMW Art Cars (any model / year) / 1985 Chevrolet Corvette / 1967 Citroën DS / 1957 Jaguar D-Type / 1986 Lamborghini LM 002 / 2004+ Mercedes / Swatch Smart Car / Mercedes S- Class (any year) / 1957 Mercedes 300SL Gullwing (of course) / 1976-77 Tyrell-Ford P34 F1 / 1966 Volkswagen Microbus (23-window / ragtop / double barnyard doors) / 1973 Volvo P1800ES (the only car on this list that I have actually owned)


1996 Bontrager Road Lite / 1980s Colnago Pista / Crono (as used by CCCP Team Time Trial squad) / 1996 DeRosa Neo Pro / 1998 Ibis Spanky / 1993 Lotus Superbike (and 1996 Superbike II) / Trek OCLV road framesets (e.g., the Madone)


Death of a Salesman / Tibor


Cedric the Entertainer / Conan O'Brien / Larry David / Bob Newhart / Richard Pryor / Jerry Seinfeld / Jerry Stiller


Panton Chair: Verner Panton / Red and Blue Chair: Gerrit Rietveld / Saarinen Table: Eero Saarinen / Wiggle Chair: Frank Gehry


Cycle Sport / Eye / The New Yorker


1985 Bimota DB1 / 1996 Bimota SB6 / 2000 Ducati 996 / 2004+ Ducati Monster


The Big Lebowski / The Blues Brothers / La Course en Tête / The Devil and Daniel Johnston / Henry Fool / Hoop Dreams / One Flew Over the Cuckoo's Nest / Tape / Roger & Me / UHF


AC/DC / Andrew Bird / Blackalicious / Kurtis Blow / Björk / Buzzcocks / Built to Spill / David Bowie / Mariah Carey / The Clash / Bruce Cockburn / Ornette Coleman / Elvis Costello / John Coltrane / The Cure / The Dead Milkmen / Death Cab for Cutie / The Postal Service / Thomas Dolby / Nick Drake / Bob Dylan / Earth / The Flaming Lips / Peter Gabriel / Al Green / Group Home / Guided by Voices / Woodie Guthrie / The Halo Benders / Hush Harbor / The Jackson 5 / Michael Jackson / Wyclef Jean / Daniel Johnston / Damien Jurado / Kraftwerk / Jeffrey Lewis / Life Without Buildings / Luna / Metallica / The Misfits / Modest Mouse / Van Morrison / Them / Muddy Waters / New Order / Nirvana / Orchestral Maneuvers in the Dark (OMD) / Outkast / The Police / Iggy Pop / The Pretenders / Red House Painters / Romeo Void / The Sea and Cake / Silver Jews / Smashing Pumpkins / The Smiths / The Specials / The Sugarcubes / The The / They Might be Giants / U2 / Unbunny / Underworld / Tom Waits / Wilco / Kanye West / XTC / Yo La Tengo / Neil Young
(many, many more...)


"I wish that I knew what I know now / When I was younger" —The Faces: Ooh La La / "Tell me a story" -- Don Hewitt, Creator, 60 Minutes


basketball / bicycle racing / Formula-One (auto racing) / motorcycle racing / swimming / tennis

Sports Teams

Mid-'90s Chicago Bulls (basketball) / Mid-'90s Gewiss Ballan (cycling) / Mid-'90s Mapei-Clas (cycling) / Late-'90s Seaco (cycling)


30 Rock / 60 Minutes / Almost Live! / Get a Life / Jeopardy! / King of the Hill / Late Night with Conan O'Brien / Mad Men / Seinfeld / Law & Order / In the Heat of the Night;
anything with real actors


warm / hot, sunny, dry



Travel Experience

Anchorage, Austin, Boston, Boulder, Chicago, Cincinnati, Dallas, Los Angeles, New York, Portland, Providence, Salt Lake City, San Francisco, Seattle;

Amsterdam, Hong Kong, Kuala Lumpur, Managua, Melbourne, Mexico City, Montréal, New Delhi, Paris, Rivas, Rio de Janeiro, Seoul, Vancouver